Wearing Fragrance when no one is around has its benefits!

With us social distancing and avoiding our social lifestyles, it might occur to you why you need fragrances while staying at home.

Here is a great article on the psychology of fragrances even while alone.

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Rachel Herz, PhD, a Brown University adjunct professor and neuroscientist who specializes in the psychological science of smell, recognizes fragrance’s power to affect our moods. “Scents have a very special capability of immediately triggering emotion because of where they are processed in the brain,” Dr. Herz explains. “As soon as we smell something, our amygdala, where emotion and emotional memory is processed, is activated before any other part of the brain, so you get an instant initiation of an emotional response.” The catch? That emotional hit only occurs if we’ve formed a prior association between the fragrance and the feeling.

Read the rest of the article at https://www.refinery29.com/en-us/2020/06/9846920/wearing-perfume-at-home-quarantine-psychology